Same ol, same ol

I saw the new Kool Aid man commercial on TV and it reminded me of the day we saw it in class. While a lot of Marketing is constantly changing to meet the needs of the consumer, some advertisements have stayed the same for years. The Cadbury Bunny Egg commercials is one example. I remember seeing that ad as a kid and you can tell from the quality that it is an older edition; however it is still relevant. The Christmas M&Ms commercial where the red M&M and Santa faint at the same time still runs during the holidays. I think as a marketer, it  is important to stay up to date, but I think more success lies in something that can stand the test of time.